creativity pays off
Productivity and efficiency have been the traditional indicators of business health and performance. But what about Creativity? Does it lead to more business success? In other words, do companies experience a Creative Dividend?
%
CUSTOMERS WANT… PERSONALISATION
Across industries 71% of people say personalisation is important. In a world of information overload, it’s the personalised experiences that keep people coming back. With BlackInk, you can take your customer experiences to the next level.
“Companies that embrace creativity outperform rivals in revenue growth and market share.”
Despite the perceived benefit of creativity
%
OF SENIOR MANAGERS do not see their companies as creative.
KEY FINDINGS
%
of companies believe there is a strong connection between creativity and business results.
Of those companies surveyed who were ranked highly for fostering creativity,
%
have received awards and recognition for being a “best place to work”
CREATIVE THINKING
our creativity. your results.An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.
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