VISUALIZING POTENTIAL

ABOUT US

Our Approach

Our responsive design process is fluid and changing, just like the technology we build with. The graphic outlines the general process we use today to develop dynamic solutions. This process stems from our team make-up, our tools, and our work-flow.

 

We believe that good quality design requires more than just creativity. It requires research, analysis and close collaboration with you to reflect your organization’s vision, strengths, messages and priorities.

 

To ensure that our design aligns with your expectations, we’ve developed a four-phase process to guide us every step of the way.

A Four-Phase Approach to Development Excellence

Phase I: Analysis

 

Before any actual creative work begins, we conduct extensive background research and analysis. We will schedule meetings with you to understand your goals, audience needs and project expectations. In addition, we will conduct market, customer and competitive research to gather additional insight. Once our research is complete, we will provide a creative brief to summarize the results of our inquiries and outline the project, along with a detailed project schedule to ensure on-time delivery.

 

Phase II: Architecture

 

When our analysis is complete and you are on board with the initial concepts, design work begins. We keep your communication needs and priorities at the core of every design decision – from colours to image selection to font styles. Typically, we explore several different creative approaches before entering in on our main creative ideas. Based on your feedback, we evolve these creative approaches into comprehensive design directions. As part of this process, we will deliver at least two creative concepts for your evaluation.

 

Phase III: Application

 

After you select your preferred creative direction, we begin design execution. We work with you to select images and gather copies for the final design pieces. We produce draft outputs for your review and make sure that your input is reflected before any piece goes into production. When your quality standards (and ours) are achieved, we prepare your design pieces for final production. We collaborate closely with our in-house printers to make sure that the finished product meets your expectations.

 

Phase IV: Appraisal

 

After the design is complete, we follow up with you to assess the outcome of the project. We are keen to hear not only your insights on our process and designs, but also any feedback you have received from your audiences. If desired, we can work with you to design data-gathering tools – such as customer surveys – to collect insight from your target audiences.

  •               Get in touch with us...

    Our Clients are the cornerstone on which our business thrives... We would like to hear from you.

    Please feel free to drop us a mail or send through a message and we will get back to you regarding any queries or services that you may be interested in. - Regards "The BlackInk team"

     

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    Customer Service

    Email: reez@blackinksouthafrica.com | sej@blackinksouthafrica.com

    Mobile: +27 82 959 6973  |  +27 74 372 8253