Productivity and efficiency have been the traditional indicators of business health and performance. But what about Creativity? Does it lead to more business success? In other words, do companies experience a Creative Dividend?
Despite the perceived benefit of creativity
Of those companies surveyed who were ranked highly for fostering creativity,
OF SENIOR MANAGERS do not see their companies as creative.
of companies believe there is a strong connection between creativity and business results.
have received awards and recognition for being a “best place to work”
“The Creative Dividend”
Companies that foster creativity are 3.5 times more likely
Companies that embrace creativity enjoy greater market share and competitive leadership
Forrester Consulting surveys senior managers from more than 300 large global companies across a diverse set of industries to understand how creativity impacts business results.
to achieve revenue growth of 10% or more than their peers.
outnumbering their fellow industry counterparts
An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.
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